RESUME
Below, you’ll find my work history… at least in advertising. But let me know if you want to hear about my years as a camp counselor, dishwasher, prep cook or barista!
Need a PDF of my resume? Access it for download or print by clicking HERE or feel free to drop me an email at caroline.a.merten@gmail.com
SPRING 2021 - PRESENT | ASSOCIATE CREATIVE DIRECTOR | AMP / UPSHOT | CHICAGO, IL
Lead the social and CRM teams for BFGoodrich, including creating content, partnering with creators, coordinating event coverage and shaping global social strategy. Pitched, won and now lead the Puttshack AOR account, inclusive of brand campaigns, performance marketing and social. Created PR-able promotions, digital experiences, sports sponsorship programs, culture-shifting collabs, trade show activations and retail excellence for Modelo, Corona, and Pacifico, contributing to Modelo becoming America’s #1 beer brand. Helped bring home pitch wins on Saputo and Monster Energy.
SUMMER 2017 - SPRING 2021 | SENIOR COPYWRITER | UPSHOT | CHICAGO, IL
Launched retail campaigns, award-winning consumer promotions, brand collaborations and more for America’s top beer and wine brands including Corona, Modelo, Pacifico, and Kim Crawford. Developed brand campaigns, digital activations and more for Edwards, LiftMaster and Kum & Go. Racked-up wins as a core pitch team creative, including Hormel and Planters.
SUMMER 2016 - SUMMER 2017 | COPYWRITER | UPSHOT | CHICAGO, IL
Lead the copy development on P&G and Johnson & Johnson retail creative teams. Concepted retailer scale programs for Scotts Miracle-Gro. Harnessed content, retail, and a fresh go-to-market strategy to help define the brand voice of Evolution Fresh, which was eventually acquired by Starbucks for $22M. Developed B2B digital and print campaigns for Starbucks Hospitality and Google Workspace.
SUMMER 2013 - SUMMER 2016 | JUNIOR COPYWRITER | UPSHOT | CHICAGO, IL
Wrote retail, environmental and digital copy for New Balance, including in-store experiences, events, window displays and new product launches. Created scale campaigns and retailer activations for Kraft and P&G.
FALL 2012 - SUMMER 2013 | COPY EDITOR & COPYWRITER | MOJO AD | COLUMBIA, MO
Created 360 campaigns for the US Fish & Wildlife Service and Famous Footwear at The University of Missouri’s student-run agency while juggling a full slate of classes, an on-campus job and captaining the women’s rugby team.
SUMMER 2012 | COPYWRITING INTERN | JORDAN ADVERTISING | OKLAHOMA CITY, OK
Tackled copywriting work for the Oklahoma Lotto, Little Rock Tourism Board and more.
SUMMER 2011 | COPYWRITING INTERN | POWERS AGENCY | CINCINNATI, OH
Wrote copy for Cincinnati’s favorite brands including Frisch’s Big Boy and Gold Star Chili.