NEW BALANCE BOSTON MARATHON
The year after the Boston Marathon bombing, New Balance showed support for the city they call home, proud to tell the world that We Are Boston: a city of unwavering strength, courage and unity.
The campaign attracted media attention, awards and buzz. Most importantly, it rallied Boston together.
One of my favorite parts of our city takeover was this manifesto, which appeared throughout the city:
We Are Leaders
We Are Revolutionaries
We Are Craftsmen and Sportsmen, Trendsetters and Go-Getters
We Are Unwavering
We Are Unstoppable
We Are Finishers
We Are Boston