NEW BALANCE BOSTON MARATHON
A year after the Boston Marathon bombing, New Balance wanted to support the strong, brave, unstoppable city they call home.
The We Are Boston campaign attracted media, awards and buzz. Most importantly, it rallied Boston together.
One of my favorite parts of our city takeover was this manifesto, which appeared throughout the city:
We Are Leaders
We Are Revolutionaries
We Are Craftsmen and Sportsmen,
Trendsetters and Go-Getters
We Are Unwavering
We Are Unstoppable
We Are Finishers
We Are Boston
