THE CUTTING ROOM FLOOR
In over 12 years of making fun stuff, pitching wild concepts and working with cool brands, I have had a LOT of ideas.
Here are just a small fraction of those ideas:
Most of these happened to have been created alongside my longtime creative partner Audrey Raymond. We’re a creative team with over a decade of collaboration under our belts and we love working together (fun fact: we also happen to be real life, not-just-at-the-office best friends.)
SEVENTH GENERATION ASMR REVIEWS
As part of a pitch for Unilever, we created this joyous video that expressed just how satisfying it was to clean with Seventh Generation by creating ASMR content featuring real reviews from happy customers on Amazon.
CHAMBERLAIN TV CAMPAIGN IDEA
Your garage opener may just be keeping your garage in the dusty, musty past. This concept never made it to the client, but I still have a soft spot for the spots, each dramatizing how changing your opener can change your garage’s whole vibe.
UNILEVER X WALMART SCENTUARY
The challenge: how could a bath and body brand, which often relies on at-shelf sensory exploration, be experienced digitally?
Our answer was to create an immersive way to relax, share, shop and explore their Internet Scentuary.
CHAMBERLAIN EPISODIC TV SHOWS
In the era where content is king, how can a brand like Chamberlain elevate theirs? How can they create high quality episodic video content for services like Amazon, Hulu or HGTV?
We had a couple of thoughts, including using Amazon’s X-Ray feature to turn any show, including ours, into a storefront.
BAND-AID PRINT / IN-STORE CONCEPT
Every scar, cut and burn has a story. And no matter what the story is, Band-Aid Has You Covered.
