MODELO SUMMER
During the Summer, Modelo invites drinkers to celebrate a year of hard work with a summer full of style and cerveza. With #ModeloTime Drops we took Modelo’s LA-style and culture-shifting energy and put it in our consumers’ hands with weekly drops and the tastemakers at Hypebeast.
The program included 14 collabs, Hypebeast content, social, retail and more. For example: one collab, a vending machine made for Modelo and Takis, was featured in a stunt by the PR agency in NYC.
