PACIFICO ACTION SPORTS
For Pacifico, “action sports” aren't just a sponsorship category, they're a part of the brand's DNA.
When challenged to create a brand platform to unite all action sports programming and sponsorship for Pacifico, we didn’t just want to be another outsider voice cheering from the sidelines.
Instead, we created a rallying cry worthy of a brand in the scene: We’re Out There.
It’s a celebration of the weirdos, visionaries, characters and dreamers across surf, skate and snow, it’s a statement of brand authenticity, and it’s a truth: when you’re out there, you’ll see our bright, yellow can like a beacon.
One thing we like best about the program? The ability to localize. It not only empowers accounts, distributors and field teams, but supports the core message of the campaign: that we’re a brand that’s really out there in the scene.
This platform doesn’t just live in the store: it’s also a foundation for all of the brand’s action sports activations, including social, outdoor and experiential work done by Pacifico’s other partner agencies.
