PACIFICO ACTION SPORTS
For Pacifico, “action sports” aren't just a sponsorship category, they're part of the brand's DNA.
When challenged to create a platform to unite Pacifico’s action sports programming and sponsorship, we didn’t want to be another voice cheering from the sidelines.
Instead, we created a rallying cry worthy of a brand in the scene: We’re Out There.
It’s a celebration of community, a statement of authenticity, and a truth:
When you’re out there, you’ll see our bright, yellow can like the beacon it is.
A cool detail about the platform? The ability to localize. It empowers accounts, distributors and field teams while supporting the campaign’s core: we’re a brand that’s really out there in the scene.
This platform doesn’t just live in the store: it’s a foundation for all action sports activations, including social, outdoor and experiences by the Pacifico and its partner agencies
