EDWARDS DESSERTS
Question: is there every a bad time for pie?
The answer is obvious: of course not!
That’s what inspired our campaign: This Calls For Edwards. It’s a rallying cry for the proud indulgers who know that pie is always the answer, be it their favorite holiday, an impromptu girls night hangout or just because it’s Wednesday!
With a 3-day video and photo shoot, a robust toolkit and an in-depth style guide, we gave everyone a reason to celebrate with a slice of something nice.
